Embeddable lead capture for websites

Turn website visitors into leads —
with embeddable forms people finish.

Build clean lead capture forms, embed them on your site, and collect every submission in one inbox. Connect via email notifications, webhook, or API — export anytime.

Indie sitesSaaS launchesCross-border shopsGrowth teamsStudiosEvents
3 min
Average time to publish a form
Cleaner data
Email & phone checks built in
Multi-form
Separate inbox per form
Yours to keep
Export · API · Webhook

What FormKlar does

One line: embed lead capture forms on your website — and turn responses into leads you can follow up.

①

Build the form

Assemble contact, waitlist, or feedback forms from ready fields. Need company vs individual? The form adapts labels so people fill the right name.

②

Embed where traffic is

Drop the form on your site, landing page, or H5. Visitors submit on a page they already trust — yours.

③

Follow up in the inbox

New submissions land per form. Mark read, switch forms, export lists, or push payloads to your tools via webhook (Pro) or API.

Why teams pick FormKlar

Embeddable, finish-able, and wired into your workflow — without locking you in.

✨

Forms people finish

Clear questions and restrained steps. Ask only what this moment needs so visitors actually complete the form.

✅

Reliable contacts

Email format checks and structured fields cut junk leads so sales and ops waste less time.

📁

One inbox, many forms

Waitlist, contact, events, feedback — separate forms with separate inboxes. No more mixed-up submission soup.

🔔

Know when it arrives

Email notifications on submit so you can follow up while the lead is fresh.

🔗

Plug into your systems

API access plus webhook delivery (Pro). Push submissions into the tools you already use — FormKlar is not a locked island.

🔐

Data you control

Export anytime. We help you collect leads — we don't sell them or train models on them.

Built for real jobs

Same toolkit, different lead-capture jobs.

🚀 Product / indie builders

  • Collect waitlists before launch
  • Feature votes & beta signup
  • Export early-user emails cleanly

Waitlist Event registration Feedback

📈 Marketing / growth

  • Capture leads from landing pages & ads
  • Split company procurement vs personal inquiry
  • Capture UTM and other URL params via hidden fields

Lead capture UTM hidden fields

🧭 Studios & consultants

  • Client intake with company/individual logic
  • Project brief requests
  • Keep every conversation in one inbox

Contact Client intake Demo request

Teams already collecting

How teams use FormKlar to capture leads and follow up faster.

★★★★★

“FormKlar embeds load fast on our site. Webhooks push clean payloads into the tools we already use.”

ML
Maya L.Growth lead, B2B SaaS
★★★★★

“Company vs individual fields stopped half our support tickets. Inbox per form keeps waitlist and contact separate.”

KS
Kenji S.Indie founder
★★★★★

“Data ownership mattered for EU clients. Embed on our domain, export anytime, no mystery data sharing.”

CM
Clara M.Agency partner

Help

Guides and how-tos for embedding forms, capturing UTMs, and connecting webhooks.

UTM hidden fields

When campaign links already append utm_source, utm_medium, or utm_campaign, store those values on the submission with FormKlar hidden fields — simply and honestly, without pretending to be an attribution suite.

UTM hidden fields

How to embed

Embedding keeps visitors on your pages while you still collect structured leads. Here is the practical path from blank form to live embed — including a test checklist and when to upgrade.

How to embed Collect leads guide

Webhook tutorial

When email is not enough, Pro webhooks push every successful submission to an HTTPS endpoint you control. Follow this checklist to go live without overclaiming CRM features.

Webhook tutorial UTM tutorial

FAQ

Is FormKlar free to start?

Yes. Free includes up to 3 forms, embed, inbox, email notifications, export, and API access. Webhooks and white-label branding are on Pro.

Where does my data live?

Submissions are stored in your FormKlar workspace database. Export anytime. We do not sell lead data.

Can I embed on my own site?

Yes — drop an iframe or HTML snippet. Visitors submit on a page they already recognize as yours.

Do you support company vs individual fields?

Yes. Entity type drives conditional labels (company name vs personal name) in the builder and public form.

How do webhooks work?

On Pro, set a webhook URL on the form. On each submit we POST the JSON payload to your endpoint.

Which languages are supported?

The site ships with G20-focused locales including Simplified/Traditional Chinese, English, Japanese, Korean, French, German, Italian, Portuguese (Brazil), Spanish, Arabic, Russian, Hindi, Turkish, and Indonesian.

Ship your next lead capture form today

Build, embed, inbox, email, webhook, and API — your data stays yours.

Open FormKlar app